I started by designing his logo (also used on business cards, brochures and other collateral items), incorporating it into a modified stock free theme called “Fusion” that Dan and his wife Jane picked out. I formatted the content and integrated the blog with his Twitter and Facebook accounts, coaching Dan on how and when to update each. When he created a commercial for local TV, I hosted it with Vimeo and pulled that into the site as well. I’m also performed various other administrative tasks like managing the domain(s) (9 of them, all variations), email accounts (through Google Accounts), keeping WordPress, the theme and plug-ins updated, and everything else behind the scenes having to do with the hosting (with Dreamhost.com). Nothing I did on the site required custom programming. I wanted to insure that it remained easy to update with WordPress’ automatic updating functionality for itself, the themes and the plug-ins.

The future of the site, now that he won one of the two available seats in the election, is to convert the site from WordPress to static HTML pages and keep it online as an archive of the campaign, at least while Dan serves out his term. I’ve molded this campaign web site into a new form, with new content and a new logo, at DanEllison.com.

These products are not sold to consumers directly but rather automotive dealers and detailers. They are delivered in 1, 5 and 50 gallon bottles, buckets and barrels. I wanted consistency across all the products but also wanted the end user to be able to differentiate the products at a glance, and not just via the text. Backgrounds for each label were chosen to reinforce that product’s usage.

The labels will be printed and put into use in early 2010.