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ProVira Products (2009)

Early 2009 my cousin contacted me about designing some labels for his cleaning products. Rather than just phone that in I started asking questions. The result is more than just some labels, it’s a unified branding strategy, starting with a logo for the Blue Crush product line.

These products are not sold to consumers directly but rather automotive dealers and detailers. They are delivered in 1, 5 and 50 gallon bottles, buckets and barrels. I wanted consistency across all the products but also wanted the end user to be able to differentiate the products at a glance, and not just via the text. Backgrounds for each label were chosen to reinforce that product’s usage.

The labels will be printed and put into use in early 2010.

• Designed by: John Bedard
• http://www.portfolio.johnbedard.com/wp-content/uploads/2010/01/provira_labels_original.jpg
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