ProVira Products (2009)
Early 2009 my cousin contacted me about designing some labels for his cleaning products. Rather than just phone that in I started asking questions. The result is more than just some labels, it’s a unified branding strategy, starting with a logo for the Blue Crush product line.
These products are not sold to consumers directly but rather automotive dealers and detailers. They are delivered in 1, 5 and 50 gallon bottles, buckets and barrels. I wanted consistency across all the products but also wanted the end user to be able to differentiate the products at a glance, and not just via the text. Backgrounds for each label were chosen to reinforce that product’s usage.
The labels will be printed and put into use in early 2010.



