Asian Arts Festival (2006)
One thing that drives me crazy is stereotypical design (I’m sure I haven’t avoided it completely). There are many martial arts and Asian design themes that have been done to death: the yin-yang symbol, the Japanese flag, Chinese dragons, etc. I pride myself on finding a fresh take on an old concept. Clean. Simple. “Less is more.” This logo and flier I designed for the event, epitomize this concept.
This was a project for a friend.


